The Sacred Story of Chai

Born in ancient India as an Ayurvedic herbal remedy, chai evolved over 5,000 years into the world’s beloved spiced tea. Originally brewed with ginger, tulsi, and spices (no tea leaves!), it gained spiritual significance as a temple offering and yogic elixir. British colonization introduced Assam tea leaves in the 1800s, but Indians reinvented it by adding milk and masala, creating today’s iconic street-side “cutting chai.” From Himalayan kahwa to Mumbai’s milky brew, each region crafted its own version. Now a global phenomenon, chai remains India’s liquid heritage – a daily ritual blending health, history, and heartwarming connection in every cup. ☕

India’s ₹50,000+ crore chai industry is witnessing a premium revolution, and Mangalam Chai is at the forefront with its authentic, slow-brewed tea experience. This franchise offers entrepreneurs a proven model in the fast-growing specialty tea segment.

Why Choose Mangalam Chai Franchise?

Market Potential

• 1.2 billion cups consumed daily in India
• 28% CAGR growth in premium chai segment (2023-28)
• 65% of urban consumers prefer branded tea outlets

Unique Selling Points

✅ Copper vessel (tamra) brewed chai – Authentic taste
✅ 15+ signature varieties (Kashmiri Kahwa, Mumbai Cutting, Assam Gold)
✅ Herbal & immunity-boosting options – Post-pandemic demand

Franchise Models & Investment

Revenue Streams

• Beverages (75% revenue) – Specialty chai at ₹10-120/cup
• Snacks (20%) – Premium bun-maska, khari
• Retail (5%) – Signature tea blends & gift hampers

Operational Advantages

• Centralized dough kitchen for consistent quality
• IoT-enabled brewers for perfect temperature control
• Cloud kitchen integration for delivery orders

Success Metrics

• Ahmedabad flagship: ₹4.2L/month turnover
• 60% gross margins on beverages
• 3.8x footfall increase during monsoon season

Ideal Franchisee Profile

✓ Food enthusiasts with passion for tea culture
✓ Existing F&B business owners looking to diversify
✓ Young entrepreneurs seeking trendy concepts

Next Steps

1. Virtual Discovery Session – Understand the model
2. Taste Testing – Experience our product range
3. Site Evaluation – Finalize your location
4. Launch Support – 2-week hands-on training

Read more about other food & beverages franchises like Laddu Raja by clicking here.