Are you passionate about candles and dreaming of launching your own business? The candle industry in India is booming, with rising demand for scented, decorative, and eco-friendly candles. Whether you want to start small from home or scale up with a candle franchise business, this step-by-step guide covers everything—market potential, legal setup, costs, manufacturing, and marketing strategies.
Why Start a Candle Business in India?
✅ High Profit Margins (50-70%) – Raw materials are cheap, but premium candles sell for 2X-5X the cost.
✅ Growing Demand – The global candle market will hit $6.64 billion by 2028 (Source: Statista).
✅ Low Investment – Start with ₹10,000–₹50,000 from home.
✅ Multiple Revenue Streams – Sell online (Amazon, Etsy), offline (stores, events), or B2B (hotels, weddings).
Step 1: Choose Your Candle Business Model
1. Homemade Candle Business
- Ideal for: Beginners, low budget (₹10K–₹50K).
- Sell via: Instagram, WhatsApp, local markets.
2. Private Label Candle Business
- Ideal for: Entrepreneurs who want ready-made candles with their branding.
- Investment: ₹50K–₹2L.
3. Candle Making Franchise Business
- Ideal for: Those who want a ready-made brand, training & support.
- Investment: ₹2L–₹10L (Check FranchisesDekho.com for franchise options).
Step 2: Legal & Registration Process
- Business Registration
- Sole Proprietorship (Simplest) or Private Limited (For scaling).
- GST Registration (Mandatory if turnover exceeds ₹20L/year).
- MSME/Udyam Registration (For loans & subsidies).
- FSSAI License (If selling scented/edible candles).
Step 3: Source Raw Materials (Low-Cost Suppliers)
| Material | Where to Buy (India) | Approx Cost |
|---|---|---|
| Soy Wax | Amazon, local suppliers | ₹300–₹500/kg |
| Fragrance Oils | Aromaaz International, Moksha | ₹200–₹800/100ml |
| Wicks & Dyes | Candlewic India, Flipkart | ₹50–₹200/pack |
| Packaging | Local markets, UPackers | ₹20–₹100/unit |
💡 Pro Tip: Buy in bulk to reduce costs by 20–30%.
Step 4: Set Up Your Candle Workshop
- Space Needed: Small room/terrace (Well-ventilated).
- Equipment:
- Melting pot (₹1,500–₹5,000)
- Thermometer, weighing scale, molds
- Safety gear (gloves, apron, fire extinguisher)
Step 5: Make & Test Your Candles
- Experiment with wax blends (Soy, paraffin, beeswax).
- Test burn time & fragrance throw (Aim for 30+ hours).
- Get feedback from friends/local buyers.
Step 6: Branding & Packaging (Key for Sales!)
- Business Name & Logo (Keep it catchy, e.g., “AromaCraft Candles”).
- Eco-Friendly Packaging – Use kraft paper, recycled jars.
- Labels – Mention wax type, burn time, safety instructions.
Step 7: Sell Your Candles Online & Offline
Online Selling Platforms
✔ Etsy/Amazon/Flipkart (Reaches pan-India customers).
✔ Instagram/Facebook (Use Reels to showcase making process).
✔ Your Own Website (WooCommerce/Shopify).
Offline Selling Options
✔ Local gift shops, flea markets.
✔ Corporate orders (weddings, hotels).
Step 8: Marketing Strategies to Boost Sales
- Instagram Marketing
- Post ASMR candle-making videos (Trending!).
- Collaborate with micro-influencers.
- SEO for Long-Term Traffic
- Blog about “Best Candles for Diwali Gifts” (Rank on Google).
- Offer Discounts & Bundles
- “Buy 3, Get 1 Free” for festivals.
How Much Can You Earn?
| Scale | Monthly Sales | Profit (50% Margin) |
|---|---|---|
| Small (Home-Based) | 100 candles @ ₹300 | ₹15,000 |
| Medium (Part-Time) | 300 candles @ ₹500 | ₹75,000 |
| Large (Full-Time) | 1,000+ candles @ ₹800 | ₹4,00,000+ |
💡 Premium & luxury candles can double profits!
🚀 Want a Ready-Made Business? Try a Candle Franchise!
If you want training, branding & instant demand, explore Candle Franchise Opportunities at FranchisesDekho.com.
✅ Proven business model
✅ Supplier & marketing support
✅ Higher success rate
Final Thoughts
Starting a candle business in India is lucrative, scalable, and creative. Begin small, focus on quality & branding, and scale up using smart marketing.
Ready to ignite your candle business? Start today! 🔥
Got questions? Comment below! We’ll help you out. 🚀
